We provided a full-time designer to support CaptivateIQ’s brand expansion, driving creative execution across a wide range of projects from event design and illustration to web updates and presentations.
Beyond producing high-quality design and illustration work, we strengthened the brand’s rollout by creating templates and Figma components, organizing files for efficiency, and providing strategic guidance in design and communication, helping the brand scale consistently and effectively across every touchpoint.
New brand, new stage: webinars reimagined
We developed a webinar stage on ON24, experimenting with layouts and visual treatments that showcase the new brand system and its mascot, Calcy, to boost audience engagement. We also refreshed webinar presentation materials and performed design sweeps on decks, applying the updated brand guidelines.
Final Look
Two formats, one story: product capabilities
We created a one-pager showcasing product vignettes that highlight key capabilities, then extended the concept into a landing page featuring the same content.
World at Work 2025
We brought the Oasis to life with an illustrated backdrop where Calcy, Mr. Bill, and Tammy engage with their surroundings. From this centerpiece, we crafted individual character illustrations and transformed them into ringer tee designs, each set in a unique environment. To complete the experience, we designed cocktail napkins featuring patterns drawn from the Oasis details and a table runner adorned with a custom backdrop-inspired motif.
Reimagining the CaptivateIQ presentation experience
We completed a full redesign of CIQ’s master deck in Google Slides, developing new layouts that align with the refreshed brand identity. To date, approximately 92 new slides have been created (and more are in progress!). We also built an editable version of the master deck in Figma, streamlining workflow for future campaigns and introducing extended color palettes and background options. Existing icons were updated to match the new brand style, with adjustments to color and transparency for a consistent, cohesive look.
