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Impactful branding
Building a brand the right way empowers an organization to effectively communicate core concepts through design, messaging, and other creative components. Our team employs a holistic approach from assessment through execution that has allowed us to support global brands like Twitter, Marsh McLennan, Square, and others across a gamut of needs including the production of essential assets, logos, messaging, icons, fonts, websites, templates, and more.
Social media giant, Twitter, needed support building out a vast library of assets for their global brand refresh. The team leaned on Designerds to not only produce a myriad of deliverables from presentation templates to data visualizations, but also looked to us for consultation on best practices across various media and platforms.
Twitter Branding Guidelines: shaping the story and the direction of the Twitter brand.
Twitter Presentation Template: delivering fresh layouts and templates for company-wide usage.
Twitter BRGs
As the global social media brand expanded, it opened opportunities for us to support different campaigns and initiatives, ‘toolkits’ being the most frequent. These collections of sub-branded materials — emojis, swag, decks, backgrounds, animations, and so on — are used to promote, support, and amplify various internal BRGs and affinity groups with a unique look and feel that also mapped back to the parent brand.
Twitter I&D: a unique look and feel within the parent brand for business resource groups (BRGs).
Twitter Indigenous: a specialized voice and sub-brand for internal affinity groups.
Twitter Developers Meetup: a custom creation for brand events and activities.
Twitter Alas: another example of a specialized sub-brand for internal affinity group.
Even more brand work
The key to our success: working side-by-side with clients to build an in-depth knowledge of their brand and style, but also company ethos and mission. More than design support, we are your partners in creative collaboration. Below are some additional examples of how we have supported different organizations build out a brand voice and style.
Bluescape: a clean brand expression for a smooth and effective collaboration solution.
Trusli: building brand trust takes more than a logo, but the right look can help reinforce an ethos.
DRVline: smooth logos and lines display a sense of elegance before any marketing begins.
