Building a brand the right way empowers an organization to effectively communicate core concepts through design, messaging, and other creative components. Our team employs a holistic approach from assessment through execution that has allowed us to support global brands like Twitter, Marsh McLennan, Square, and others across a gamut of needs including the production of essential assets, logos, messaging, icons, fonts, websites, templates, and more.
Social media giant, Twitter, needed support building out a vast library of assets for their global brand refresh. The team leaned on Designerds to not only produce a myriad of deliverables from presentation templates to data visualizations, but also looked to us for consultation on best practices across various media and platforms.
Twitter Branding Guidelines: shaping the story and the direction of the Twitter brand.
Twitter Presentation Template: delivering fresh layouts and templates for company-wide usage.
As the global social media brand expanded, it opened opportunities for us to support different campaigns and initiatives, ‘toolkits’ being the most frequent. These collections of sub-branded materials — emojis, swag, decks, backgrounds, animations, and so on — are used to promote, support, and amplify various internal BRGs and affinity groups with a unique look and feel that also mapped back to the parent brand.
Twitter I&D: a unique look and feel within the parent brand for business resource groups (BRGs).
Twitter Indigenous: a specialized voice and sub-brand for internal affinity groups.