As the global social media brand expanded, it opened opportunities for us to support different campaigns and initiatives, ‘toolkits’ being the most frequent. These collections of sub-branded materials — emojis, swag, decks, backgrounds, animations, and so on — are used to promote, support, and amplify various internal BRGs and affinity groups with a unique look and feel that also mapped back to the parent brand.
Twitter I&D: a unique look and feel within the parent brand for business resource groups (BRGs).
Twitter Indigenous: a specialized voice and sub-brand for internal affinity groups.
Twitter Developers Meetup: a custom creation for brand events and activities.
Twitter Alas: another example of a specialized sub-brand for internal affinity group.