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Twitter Toolkits

As the global social media brand expanded, it opened opportunities for us to support different campaigns and initiatives, ‘toolkits’ being the most frequent. These collections of sub-branded materials — emojis, swag, decks, backgrounds, animations, and so on — are used to promote, support, and amplify various internal BRGs and affinity groups with a unique look and feel that also mapped back to the parent brand.

Services provided

visual design
art direction
creative direction
presentation design

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Twitter I&D: a unique look and feel within the parent brand for business resource groups (BRGs).

Twitter Indigenous: a specialized voice and sub-brand for internal affinity groups. 

Twitter Developers Meetup: a custom creation for brand events and activities. 

Twitter Alas: another example of a specialized sub-brand for internal affinity group.

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